Your brand
needs to be
cool true
Brand Restyling:
The Dreamers Academy
The Dreamers Academy is a fast rising star in the European scene of Dance and Performing Arts. Lead by their charismatic Leader, Maria Bazzani, the Performers of the Academy needed a new, clear and strong symbol for representing themselves uniquely.

The New logo of the Dreamers is a dancing Star unlike any other.
It's geometry is formed by the two delta symbols which represent the A & D Initials. The logo is dynamic, it's moving from the lower left corner of the visual field, to upper right corner, as observed in Kazimir Malevich Black Circle work.
If you can't lead any category, invent a new category and promote it.
Tesla® leads the EV market because was the first believing in the "e" revolution.
Many are trying to scratch its leadership, but the reputation of the Musk's creature gets stronger at any attack...except the one moved by Rivian®, who didn't face Tesla on its own field, but created a new category to lead: the EV SUV.
Guess what? Tesla rapidly reacted announcing is't controversial cybertruck®, but for many it was too late...
Design of a new brand: FABRIGA
Nowadays everyone says the bicycle is the best vehicle to go from A to B. But when Fabriga Cycles Brand was established, in 2011, they looked at me as a heretic.
To start this brand I dug every single spot of the cycling market in order to learn how to deliver uniqueness and authenticity.
Fabriga cycles is now perceived as one of the evangelists of the Italian utility bikes new deal.
The success of a brand is inversely proportional to its scope.
If you want to sell more in the long term, you need to sell less in the short term. Understand this and you'll understand me and what I can do for you.

Brand restyling: VASPEDITO


Next day delivery.
When you buy something online terms of delivery are a key factor in order to choose between different vendors, often, consumers opt for the quickest delivery rather than the cheapest price. But this option is offered just by the divinity of the e-commerce (yes the one from A to Z..), until VASPEDITO.
The assets of this brand reflect the long and deep analysis made: it had to be quick, dynamic, efficient, and affordable. You can check VASPEDITO skin here, but you'll need to get in, for a true experience.
RULE #3:
Dig for the authenticity
COMPETENCES and EXPERTISE
Target analysis
Personas profiling
Brand positioning
Art Direction
Brand assets design
I'm a fifty years old Graphic Designer, Marketing expert and Teacher who wanted to merge his competences into one: Branding.
I'm totally immersed in the research about branding and the constellation of activities which are involved with it, from Marketing, to Graphic Design, Advertising and copywriting.
In 2015 I designed and started the first International Brand Design College Course, which involved more than 70 international Students so far.
paolo.ghielmetti@veloplisse.com
+39 351 974 75 15
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